Lidl are the first supermarket to introduce a meat-labelling scheme. These new detailed labels will give customers information about the meat they are buying and where it has come from.

Marked with the same amount of detail eggs have, meat will now be more traceable, and hopefully will provide more satisfaction and trust from customers.

It was revealed that 71% of shoppers in a survey wanted to have more product information when shopping for goods, specifically regarding their meat products.

The high-detailed information that will be labelled will consist of:

• Indoor – Birds are reared outside the UK to legal housing requirements
• British Indoor – Birds live in safe, comfortable housing with natural daylight, bales, perches and pecking objects
• British Indoor+ – Birds live in housing with more space to exhibit natural behaviour; with natural daylight and environmental enrichment
• British Free Range – Birds live in safe, comfortable housing with access to the outdoors for a minimum of 8 hours a day
• British Organic – Birds have access to large outdoor ranges, with smaller flock sizes and a GM free diet

Information taken from Retail Gazette.

Will this encourage more retailers and supermarkets to label their food with more detail?