Black Friday and Cyber Monday have passed us, and it’s interesting to see how retailers did. After Watchdog claimed that studies showed Black Friday deals in fact weren’t as good as they cracked themselves out to be, many buyers were dubious about handing over their hard-earned cash or bank details to retailers. It left shoppers wondering whether the deal they see in front of them was actually worthy.
Watchdog’s warning about Black Friday deals broadcasted that a recent study by Which? found that 9 out of 10 Black Friday deals last year were in fact cheaper throughout other times of the year in other deals, as opposed to the “exclusive” Black Friday deal. As Black Friday is a US-inspired promotion, retailers try to seize their opportunity by enticing online shoppers with deals, however some brands have been caught out. Tweets from customers have revealed that fashion clothing brand, Pretty Little Thing, raised their product prices before reducing them back down to claim it as their Black Friday sale. This meant that the deception of a good deal fooled customers into thinking they were purchasing a good bargain.
One of the world’s leading retailers, Amazon, have revealed that this Black Friday was the biggest day in history in terms of number of sales. It has been reported that “millions” of the Amazon Echo-Dot, which features the voice activated ‘Alexa’ technology, were purchased over the Black Friday weekend.
Department store, John Lewis, have also reported their Black Friday results, claiming that sales reached 7.7% higher compared to last year’s Black Friday, with fashion and beauty sales up by 13%, and electrical and homeware at a near 6% increase.
Despite the warnings from sources such as Watchdog, it is clear that click-happy shoppers continued to add to their carts during the Black Friday weekend and Cyber Monday. Reports suggested that Black Friday might see a fall in revenue this year, but shoppers proved the complete opposite.
Rachel Jefferies, Editor, Freight Media