According to research from FreightWaves, Amazon is set to potentially disrupt the freight industry. How? Apparently, a new trial trucking platform is undercutting prices by up to a third, competing with companies such as Uber Freight and C.H. Robinson.
The Amazon website states “Tap into the scale of Amazon as we extend our carrier network to give you best-in-class service at great rates”.
Amazon’s reputation for being that one step ahead of retailers was gained when it changed its service from two-day prime to one-day and same-day. Following through with this, Amazon’s launch of its trial for an online freight-brokerage service has displayed prices cheaper than the market’s by 26% to 33%.
The giant’s national network of freight forwarding is reliant on making sure their high volume of products reaches warehouses, ready for distribution. Around $709 (USD) to transport loads from Albany, New York, to Washington DC, FreightWaves describes the service as a “free, margin-less brokerage”.